Canon is serious, but cautious, about introducing 4K video in consumer cameras
The lack of 4K in its consumer cameras has been a nagging issue for Canon, but the company is working hard on the problem.
Once the name in DSLR video, Canon has relinquished the throne in recent years without much indication that it really cares. Competitors, namely Sony and Panasonic, have stepped in with powerful and compact mirrorless cameras that offer advanced 4K video options on a range of mirrorless cameras that compete directly with CanonˇŻs DSLRs (and its nascent EOS M mirrorless series). Meanwhile, Canon has pushed deeper into the professional video market with its Cinema EOS line, while its consumer cameras have lagged behind.
However, Canon recently shed some light on why it has been slow to adopt 4K, saying that it ˇ°obviouslyˇ± is looking at bringing the feature to lower-end cameras, but it is taking a cautious approach.
ˇ°Introducing 4K to the entry-level is linked to the 4K TV market,ˇ± Canon executives Go Tokura and Yoshiyuki Mizoguchi told DPReview in an interview at CP+ 2017. ˇ°How quickly that takes off and penetrates will tell us how and when we should introduce 4K to more affordable cameras.ˇ±
Not all video shooters will necessarily agree with this approach, as 4K is already supported on a number of web-based video platforms like Vimeo and YouTube and many computer monitors have long supported resolutions above Full HD. Shooting in 4K also has advantages in editing, even when the final video will be output at 1080p.