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Canon U.S.A. renews its partnership with world-renowned event, the Albuquerque International Balloon Fiesta

Date:2017-9-29 14:44:32

Canon U.S.A. renews sponsorship with the Albuquerque International Balloon Fiesta, a world-renowned event,taking its role as presenting sponsor of the event through 2020. This renewed sponsorship marks Canon’s commitment to the Albuquerque community, an area where Canon calls home to one of the two U.S. support centers that service the Company’s customers. To mark this momentous three-year sponsorship renewal, Canon has and will continue to sponsor the opening Mass Ascension and closing Night Magic™ Glow events.

The Albuquerque International Balloon Fiesta is an annual festival of hot air balloons that takes place every October in Albuquerque, New Mexico, USA. It is the largest gathering of balloons and balloonists in the world. As one of the most photographed events in the world, the balloon fiesta offers many photo opportunities to create memories of a lifetime. This years 46th annual event will take place Oct. 7-15, 2017 in Albuquerque, New Mexico, featuring over 500 hot air and gas balloons, of which the Fiesta anticipates almost 100 of those to be special shaped balloons.

Mike Rice, Balloon Fiesta board president, said, "We are thrilled to continue our partnership with Canon as the Fiestas Presenting Sponsor for the next three years . This event is a crux of the Albuquerque community and Canon’s support over the years has helped our guests create lasting memories.”

With this renewal, Canon will continue to host hands-on activities, allowing attendees to try its wide array of products to bring their experience to life. Attendees will have the opportunity to borrow the latest Canon equipment* from the Main Street booth where they can also sign up for photo walks and use Canon’s interactive photo booth. Canon imaging experts will also be on site to provide educational experiences to help attendees capture once-in-a- lifetime photos and videos.

Same as the past years, Canon will continue to host hands-on activities, allowing attendees to try its wide array of products to bring their experience to life. Attendees will have the opportunity to borrow the latest Canon equipment from the Main Street booth where they can also sign up for photo walks and use Canon’s interactive photo booth. Canon imaging experts will also be on site to provide educational experiences to help attendees capture once-in-a- lifetime photos and videos.